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Even if you're just starting with investing, you might already be familiar with some of the basic principles of smart investing. How did you pick them up? Through everyday experiences in life that are completely unrelated to the stock market.

Consider this example: Have you ever noticed that street vendors often offer a mix of seemingly unrelated items, like umbrellas and sunglasses? At first, this might seem strange. After all, when would someone buy both at the same time? Almost never and that's exactly the point. Street vendors understand that when it rains, umbrellas sell well but sunglasses don’t, and when it’s sunny, the situation reverses. By offering both products essentially diversifying their inventory they minimize the risk of poor sales on any given day. If that concept makes sense to you, you already have a solid foundation for understanding asset allocation and diversification. This publication will explore those topics in greater depth and also explain the importance of periodically rebalancing your portfolio.

    Let’s begin our journey into investing in stocks or businesses. We understand that the path will be long and challenging.
   Yet, together, these experiences will create an incredible and unparalleled adventure.